Preparing for privacy-first B2B measurement

May 30, 2024

Following ongoing speculation over whether Google’s third-party cookie deprecation would go ahead in the final quarter of 2024, Google has delayed its set date yet again to 2025.

Whilst Google may have pressed pause on the phasing out of third-party cookies, businesses don’t have to. Instead of putting off your search for a solution, we’ll instead outline practical steps you can take today to test both alternative targeting and measurement options to successfully navigate the future landscape. 

Join us on Thursday 30th May for a webinar that answers all your questions about getting the most from your data, shifting away from traditional attribution models and making sure you’re set for success in the cookie-less future.