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        <loc>https://webinar.hallaminternet.com/preparing-for-privacy-first-b2b-1</loc>
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            <video:title>Preparing for privacy-first B2B measurement</video:title>
            <video:description>&lt;p&gt;Following ongoing speculation over whether Google’s third-party cookie deprecation would go ahead in the final quarter of 2024, Google has delayed its set date yet again to 2025.&lt;/p&gt;
&lt;p&gt;Whilst Google may have pressed pause on the phasing out of third-party cookies, businesses don’t have to. Instead of putting off your search for a solution, we’ll instead outline practical steps you can take today to test both alternative targeting and measurement options to successfully navigate the future landscape.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Join us on Thursday 30th May for a webinar that answers all your questions about getting the most from your data, shifting away from traditional attribution models and making sure you’re set for success in the cookie-less future.&amp;nbsp;&lt;/p&gt;
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            <video:publication_date>2024-05-30T11:05:11+00:00</video:publication_date>
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            <video:duration>3828</video:duration>
            <video:category>Webinars</video:category>
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